Overview

We have developed an interactive and intensive five-day entrepreneurship program based on the Disciplined Entrepreneurship approach by Bill Aulet. This program is designed to help business professionals learn how to start, manage, and grow their businesses while fostering personal qualities and attitudes essential for entrepreneurs.

The curriculum covers the entire venture creation process, from generating ideas to building viable global businesses, focusing on the supportive roles of various stakeholders in the entrepreneurial ecosystem. Entrepreneurs, start-ups, and individuals involved in entrepreneurial environments will gain the knowledge and skills necessary to turn their ideas into successful businesses and to enhance entrepreneurial opportunities within their organizations.

Participants will gain valuable insights into launching successful new ventures through lectures by our experienced program facilitator and live case studies. We have also designed team projects to provide hands-on training and practical experience in developing a business plan.

Our primary objective is to empower delegates to develop entrepreneurial thinking through engaging case studies, creative problem-solving exercises, and opportunities for self-development.

Program Objectives

• Learn how to set up, manage, and scale up a business.
• Develop attitudes and qualities that are useful for entrepreneurs.
• Create a business that is sustainable and can create jobs.
• Foster innovation and creativity to help a business grow.
• Promote risk-taking to help a business grow.

Learning Outcomes

You'll leave this training able to:

• Create, identify, and evaluate new venture opportunities.
• Interpret customer needs and quantify the value proposition.
• Start and build a successful business.
• Understand how the process of starting new ventures may vary geographically and culturally.
• Develop winning business plans.
• Scale start-ups to be globally successful.
• Navigate the capital investment process.
• Obtain feedback on personal entrepreneurship skills.
• Enhance and expand your network.

Target Delegates

This program is designed for:

• Aspiring entrepreneurs.
• Start-ups.
• Those who would like to develop or strengthen a climate of entrepreneurship in their businesses.
• Teams of entrepreneurs or intrapreneurs are encouraged to attend the program together.

Planned Program

Day 1: Defining Target Customer & Value Proposition

• Overview of the 24 Steps of the Disciplined Entrepreneurship Framework and Determining What Can You Do For Your Customer?
• Who is Your Customer?
• Primary Market Research.
• Customer Product Mapping.
• Simulation: Defining Target Customer.
• Simulation: Quantified Value Proposition.

Day 2: Product and Competitive Advantage

• High-Level Product Specifications and Iterating (A/B Testing).
• How to Build a Great Product.
• Dilemmas in Launching Entrepreneurial Organizations.
• Simulation: Product.
• Simulation: Competitive Advantage.

Day 3: Business Model, Pricing, and Go-To-Market

• Capturing Value.
• Cost of Customer Acquisitions (COCA).
• Introduction to Entrepreneurial Marketing.
• Simulation: Business Model/ LTV.
• Simulation: Go to Market/ COCA.

Day 4: Financials, Financing & Exit Strategy

• Financial Literacy.
• Financing the Entrepreneurial Venture.
• Entrepreneurial Leadership & Culture.
• What Investors Look for in Start-ups.

Day 5

• The Entrepreneurship Ecosystem and Networking.
• Check-In: How are we doing? Where are we going?
• Pitch Presentation with Coaching.

Training Approach

This training is delivered by our experienced trainer who is an expert in his respective fields. The instruction includes a combination of practical activities, presentations, group work, and case studies. Participants will also receive training notes and additional reference materials.