Overview

Our social media audit program is designed to equip participants with the knowledge needed to conduct a comprehensive analysis of a company's social media presence. This includes evaluating their accounts, assessing content performance, measuring audience engagement, analyzing the competitor landscape, and reviewing the overall strategy. The goal is to identify areas for improvement and develop actionable optimization plans.

Program Objectives

By the conclusion of this program, participants will possess the skills necessary to enhance their brand awareness, increase traffic, generate leads, and elevate engagement across their social media platforms.

Expected Output

Delegates will identify, analyze, and use specific metrics that align with their business goals, such as engagement rate, follower growth, and conversion rates, to make informed business decisions.

Target Delegates

• Brand Managers
• Leadership Teams
• E-Commerce
• PR & Communications

Planned Program

Day 1

Introduction to Social Media Audits

• Definition and Importance: Understanding the purpose and benefits of social media audits.
• Key Metrics and KPIs: Identifying the key performance indicators to track and assess social media success.
• Tools for Social Media Audits: Overview of popular tools like Google Analytics, Sprout Social, Hootsuite, and others.

 Assessing Social Media Goals and Strategy

• Defining Business Objectives: Understanding how social media goals align with broader business goals.
• Assessing Content Strategy: Evaluating what content works and what doesn't.
• Competitor Analysis: How to analyse competitors’ social media strategies and what can be learned.

Day 2

Inventory of Social Media Accounts

• List all the social media platforms your brand uses (Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, YouTube, etc.).
• Include both active and inactive accounts, along with their usernames, passwords, and links to each profile.
• Note any duplicate or inactive profiles that may be confusing to your audience.

Review Your Social Media Strategy

• Content Strategy: What types of content are you posting? (images, videos, articles, polls, etc.)
• Frequency and Timing: How often are you posting, and at what times? Is it in line with your audience's activity patterns?
• Target Audience: Does your content speak to your intended audience? Are you targeting the right demographic?
• Brand Voice and Consistency: Is your tone of voice consistent across platforms? Are visual elements (logos, colors, fonts) aligned with your branding?

Evaluate Platform-Specific Performance

• Facebook: Look at metrics like reach, engagement rate, post-performance, and demographic insights.
• Instagram: Focus on engagement (likes, comments, shares), follower growth, and the success of Stories vs. regular posts.
• Twitter: Review tweet engagement, retweets, likes, and the performance of hashtags.
• LinkedIn: Track engagement on posts, follower growth, and how your brand is perceived in professional circles.
• YouTube: Check views, watch time, subscriber growth, and the effectiveness of your video content.
• TikTok: Focus on video views, likes, shares, and follower engagement.

Measure Audience Engagement

• Engagement Metrics: Likes, shares, comments, retweets, and other interactions that reflect audience engagement.
• Growth Metrics: Follower growth rate across platforms.
• Sentiment Analysis: Analyzing comments and messages to understand how your audience feels about your brand.

Assess Content Performance

• Top-Performing Content: Identify which posts received the most engagement, shares, or comments. What worked?
• Low-Performing Content: Understand why certain posts didn’t perform well. Was it timing, content type, or lack of promotion?
• Content Mix: Is there a good balance between promotional, informational, and engaging content?

Day 3

Check for Compliance and Legal Considerations

• Brand Guidelines: Ensure all posts and profiles follow brand guidelines and legal regulations (e.g., copyright, privacy concerns).
• Terms and Conditions: Make sure your social media presence aligns with platform-specific terms and community guidelines.
• Data Privacy: Ensure you're handling user data responsibly and are in compliance with data protection laws like GDPR.

Analyze Social Media Metrics and Insights

• Use tools like Google Analytics, Sprout Social, Hootsuite, or Facebook Insights to gather and analyze data.
• Review engagement metrics (likes, shares, comments, etc.), follower demographics, and growth over time.
• Identify trends and areas where your content is excelling or underperforming.

Compile Your Findings and Recommendations

• Audit Report: Create a report with key findings, both strengths and areas for improvement. Make sure it’s clear, actionable, and visually easy to understand.
• Next Steps: Based on your audit, provide recommendations for optimizing strategies. This could include changes to content, posting schedules, audience targeting, or paid campaigns.

Training Approach

This training is delivered by our experienced trainer who is an expert in his respective fields. The instruction includes a combination of practical activities, presentations, group work, and case studies. Participants will also receive training notes and additional reference materials.